At Directdiamonds.in, we source our diamonds from the world’s best, most respected and largest diamond suppliers. We make every effort, as do our suppliers to ensure that we do not knowingly purchase or sell any conflict diamonds. We buy only from suppliers who warrant that their diamonds are from sources free from conflict. We are committed to the highest standards on behalf of our customers.
At Directdiamonds.in we comply with the Kimberley Process. In 2000, the world adopted the Kimberley Process, a UN-Mandated process that assures customers that 99% of diamonds are sourced free of conflict. If you would like more information, please consult the following site www.diamondfacts.org.
The nature of the diamond and its price is broadly determined by the Colour, Clarity, Cut and Carat Weight (The 4 C’s):
The GIA colour scale extends from D ( colourless ) to Z ( light yellow or brown ). Although many people think of gem quality diamonds as colourless, truly colourless diamonds are actually very rare. Most Diamonds used in jewellery are nearly colourless with tints of yellow or brown. Colour grades are determined by comparing each diamond to a master set. Each letter grade represents a range of colour and is a measure of how noticeable a colour is.
The GIA clarity Scale includes eleven clarity grades ranging from Flawless to I3. Because diamonds form under tremendous heat and pressure, it is extremely rare to find a diamond that lack any internal and external characteristics. These characteristics are a by-product of its formation and help gemologists separate natural diamonds from synthetics and simulants, and identify individual stones.
The GIA Cut Scale ranges from Excellent to Poor. GIA provides a cut quality grade for standard round brilliant diamonds that fall in the GIA D-to-Z colour range.A polished diamond’s beauty lies in its complex relationship with light: how light strikes the surface, how much enters the diamond, and how, and in what form light returns to your eye.
The result is a magnificent display of three attributes. Brightness is the combination of all white light reflecting from the surface and interior of a diamond. Fire describes the “Flares” of a diamond. Scintillation describes the flashes of light you see when the diamond, the light, or the observer moves. A polished diamond’s proportions affect its light performance, which in turn affects its beauty and overall appeal. Diamonds with fine proportions, symmetry and polish optimize their interaction with light, and have increased brightness, fire and scintillation.
One carat equals 200 milligrams in weight. For diamonds under one carat, each carat is divided into 100 points - similar to paisa in a rupee. 0.75 ct. = 75 points, 1/2 ct. = 50 points.
The 4C’s provide a way to objectively compare and evaluate diamonds, but numbers alone can’t describe a diamond’s mysterious and captivating beauty - for that, you’ll have to visit us to see one for yourself.
Buying the perfect diamond can be very exciting and exhilarating, but can have its challenges if you’re not quite sure what to look for. We at Directdiamonds.in shall guide you at every step in choosing the perfect diamond that fits both your budget and your personal style. You can either go through our extensive guidance section so that you can make informed decisions on your own or can just pick up the phone to call us and a GIA certified Graduate Gemologist will be at your service helping you choose that perfect diamond.
Diamonds come in a variety of shapes and it is very important to choose the shape that perfectly matches your style and looks beautiful on you. You can either choose fancy shapes such as the Marquise, Heart or Pear or from the classic Round, Emerald or Asscher cuts.
From helping you purchase the perfect diamond, we shall also make the perfect piece of jewellery for it. Kindly visit the site below for all the value added service we provide www.cianjewels.com
925 Parekh Market, 9th Floor,
39 JSS Road, Operahouse,
Mumbai 400 004
Office phone: +91-22-23863826
Mobile: +91-9821018672 / +91-9870410034
Contact Persons: Mr. Viral Shah / Mrs. Nandita Shah